Apple Inc. announced their new iPhone 5 in San Francisco, Calif. last Tuesday. “Today we’re taking it to the next level, making a huge leap,” Apple’s CEO Tim Cook said. “We have some very exciting news to tell you about iPhone.” The iPhone 5 is one of the thinnest and most advanced smartphone in the market to date.
iPhone 5 is designed and built to an exact level of standard unlike anything Apple, or anyone in the industry, had made before. “The hard work and software engineering that has gone into this product is the most challenging our team has ever taken on” Phil Schiller, Apple’s senior voice president of worldwide marketing, said. “What [our engineers] have accomplished is simply amazing.”
The iPhone 5 is the thinnest and lightest smartphone that Apple has ever made. It is 18 percent thinner than its predecessor at 7.6 millimeters thin, just shy of 2 millimeters slimmer than the previous model. iPhone 5 also weighs 28 grams less, making it 20 percent lighter than the 4S.
“It is the most beautiful product that we have ever made, bar none,” Schiller said. Every year, Apple claims to introduce new versions of their product with better features and innovations that set a new bar for the gold standard in the phone market place.
The phone prides a larger, more advanced 16:9 widescreen display, measuring four inches diagonal. At 326 pixels per square inch, the iPhone 5’s contains 1,136 x 440 pixels with a 44 percent better contrast ratio than the previous model. Dubbed the “Retina Display” by Apple, the display’s pixel density is so dense, that it is impossible to distinguish individual pixels with the naked eye.
The phone also comes with a new wireless system with the ability to connect to 4G and LTE networks. 4G and LTE are currently the most up-to-date systems of cellular wireless technology. They allow connected devices to downlink almost seven times as fast as 3G does at a whopping 100 megabytes per second.
The iPhone 5 comes in two colors, black with a slate trim, or white with a silver trim. Each color comes in a 16GB, 32GB, and 64GB model, which are priced at $199, $299, and $399 respectively. The iPhone 5, along with the iPhone 4S and the iPhone 4, is also available on all major U.S. Carriers, including AT&T, Sprint, and Verizon. It can currently be pre-ordered on Apple’s website and does not go on sale until Friday, Sept. 21.
According to Apple, the iPhone is the number one smartphone in the world. It is extremely popular, especially among younger age demographics. Finding a college student on a college campus who owns an iPhone is incredibly easy. Not all students, however, are nibbling on Apple’s iPhone 5 fishing line.
Christopher Cosio, 21, is a Nutritional Sciences major at UNH. He currently owns the iPhone 4, and he really likes his phone. However, he is not a fan of the new iPhone 5. Cosio recently bought is iPhone 4, which is now 2 generations older than the current iPhone 5. He can’t imagine buying a new phone already.
Toria Sicard, a junior studying medical micro biology, also owns an iPhone 4. “It’s really fun,” Sicard said. Sicard likes the improved screen size of the iPhone 5, but she, too, would not go out to buy it. “I don’t buy my phones, though. I get them for Christmas.”
Elizabeth Cardin, a chemical engineering major, does not own a smart phone unlike many other college students. She had heard about the new iPhone announcement from one of her friends, but honestly couldn't care less. “I would never buy it,” Cardin said, “it’s completely overpriced, and my current phone still works.”
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